“If surfing is religion, then surf shops are the temples of stoke.” Shaun Tomson
SSD 2026 POSTER
Download the poster, print it out and put up in your shop! Be sure to post photos and tag us on your social channels so we can share!
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Surf Shop Day 2026 Playbook
Surf Shop Day is a global celebration of independent surf retailers, the backbone of our culture and the foundation of our industry. Download the playbook and help celebrate your local...
Surf Shop Day 2026 Playbook
Surf Shop Day is a global celebration of independent surf retailers, the backbone of our culture and the foundation of our industry. Download the playbook and help celebrate your local...
Surf Shop Day is the day to celebrate the independent retailers that helped build and continue to maintain the surf industry. These surf shops are where so many of us found our surf stoke, the euphoric smell of surf wax, neoprene wetsuits, and resin curing from a fresh batch of surfboards
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Retail Stories
“The surf shop was a clubhouse and salon as well as a factory-retail outlet. A hot local surfer or two could usually be found on premises, either making boards or working the counter; gremmies dutifully shuffled in after school or on weekends as much to be in the presence of greatness as to check out the new merchandise.”
Matt Warshaw